Keep being impatient – but only 90 per cent of the time. What’s piece of advice you’d give your younger self? It is a shame that marketing is often treated as a commodity. I wish it was respected more as a discipline and a force of power in business. I truly believe in the ability of a great idea to change the course of a product or company. What would you change about the industry? But I admire people that are consistent calm and who can bring people along with them. I like conviction. I like great writing and am a sucker for a moving speech or powerful pep talk. I have many and they change all the time. Still being here! It’s touch and go on a daily basis. What’s your proudest career moment to date? The older I get the less sure my answer to this question is! Wherever I am I have no doubt it will be a creative fun place frequented by crazy smart people. I do have dreams of an advertising/café combo. What’s one thing not many know about you?Īn interesting combination of thinking and doing. For example I have to have all of the bank notes in my wallet facing the same way so that the plastic windows lined up. I’m fairly obsessive compulsive but I hide it well. That would probably take about five minutes so I would spend the rest of the time publicly attending gay weddings, rule climate change a fact once and for all and sort out some appalling refugee processing issues. Hopefully find some women of merit to put in the cabinet. If you could be Prime Minister for a week, what would you do? Here she tells all in our latest industry profiles. From wanting to be a vet, then an author, then PR, then advertising, then journalism, Sarah Bailey, group account director at DDB Melbourne now has a job that’s a “bizarre combination of PR, writing, journalism and cat herding”.

Sarah bailey carnage